CTMA Consulting

Business plans are never static. Common 'external' drivers of change include the need for increased revenue, reduced costs, and the identification and development of new markets or the protection of existing ones. 'Internal' drivers can include the need to revitalise the structure, or the development of additional staff capabilities. The development of a new (or even an updated) business strategy can have significant impact on existing business initiatives and can create the need for additional projects. The identification and prioritisation of these business initiatives is a critical item on the agenda of any executive team.

Organisations commonly seek external consulting assistance for several reasons:

Analytical horsepower

Consultants have faced similar issues before and have the experience to guide management through their existing situation
They have the tools and techniques to develop robust financial assessments
They are specialists in cutting through to the true cause of the issue

New & independent perspective

They can bring knowledge of how other industry sectors manage in similar circumstances
They understand, through experience, the practical implications
They have the ability to engage with, and source perspectives from, staff at all levels

A force for change

In seeking to understand the business strategy, they will interrogate it
They will not be hindered by internal politics
They will not be de-railed by history ('we tried this before') but will help identify and include the key elements that deliver success